Target ABC1 Adults and Families
A little about the Opportunity
Sunday AM is broadcast live from 9am-12pm.Sunday AM will feature more news and current affairs issues from 9am-10am.
The first hour (9am-10am) focuses primarily on the Sunday newspapers. Led by Ivan Yates, it will feature a panel consisting of professional media people alongside some well-known faces. The hour will be broken up into an interview segment, the Sunday papers and the Sunday magazines. It will also feature an in-depth sports item featuring the weekend’s matches and results across a wide variety of sports. We will have access to all Saturday match footage/sports events. From 10am-12pm - the show resumes a more family friendly/lifestyle feel.
What can this opportunity do for a brand?
For every episode of Saturday AM and Sunday AM, the sponsor will receive* – 2 x 10” stings 10 x 5” stings You will also receive branding on all promos that go to air in the form of logo presence on those under 30” and a 5” sting attached to those over 30”. Opportunity to rotate the sponsorship stings to incorporate a number of brand messages and if necessary. The sponsor will receive permanent logo presence across the Sunday AM webpages. The brand will also take ownership of catch-up on 3player and receive consistent social media support across the sponsorship period.
Key Opportunity Statistics
Sunday AM averages significant share figures for a number of demographics including Individuals -9% share Housekeepers – 13% share Housekeepers with Kids – 10% share Adults15+ - 11% share
Product Placement Outside Broadcast Point of Sale Launch Photocall Digital support