Target ABC1 Adults and Families
A little about the Opportunity
Saturday AM is a light hearted, lively and fun 3 hour live broadcast every Saturday morning from 9am to 12pm.
Presented by Anna Daly and Simon Delaney, the show features a mix of lifestyle, human interest and celebrity features. It has a slower feel than Ireland AM – allowing for the fact that viewers are not rushing about as much on weekends. It features a regular chef who will become part of the informal Saturday morning atmosphere. There will also be a facility to go live to various events/festivals which are happening on weekends – something that has not been available to weekday shows. The show will be really interactive – featuring lots of viewer input.
What can this opportunity do for a brand?
For every episode of Saturday AM and Sunday AM, the sponsor will receive* 2 x 10” stings 10 x 5” stings You will also receive branding on all promos that go to air in the form of logo presence on those under 30” and a 5” sting attached to those over 30”. Opportunity to rotate the sponsorship stings to incorporate a number of brand messages and if necessary, The sponsor will receive permanent logo presence across the Saturday webpages. The brand will also take ownership of catch-up on 3player and receive consistent social media support across the sponsorship period.
Key Opportunity Statistics
Saturday AM averages significant share figures for a number of demographics including Individuals -9% share Housekeepers – 13% share Housekeepers with Kids – 10% share Adults15+ - 11% share
Product Placement Outside Broadcast Point of Sale Launch Photo call Week long promotions Digital Support