advert
Most Suitable Sector
B2C
Gender
Male & Female
Targeted Age
18 to 2526 to 3637 to 48
Suitable Date
Date not defined
Budget
Contact for details
Which Region
Rep of Ireland
Lifestyle
Socio Economic
ABC1Families
Media Platform
TVDigitalSocial Media
Marketing Type
Sponsorship
Industry
Food & DrinkTravelHomeFashion
Your Aim
Build AwarenessBrand engagement
Restrictions

Target ABC1 Adults and Families


A little about the Opportunity

Saturday AM is a light hearted, lively and fun 3 hour live broadcast every Saturday morning from 9am to 12pm.

Opportunity Description

Presented by Anna Daly and Simon Delaney, the show features a mix of lifestyle, human interest and celebrity features. It has a slower feel than Ireland AM – allowing for the fact that viewers are not rushing about as much on weekends. It features a regular chef who will become part of the informal Saturday morning atmosphere. There will also be a facility to go live to various events/festivals which are happening on weekends – something that has not been available to weekday shows. The show will be really interactive – featuring lots of viewer input.

What can this opportunity do for a brand?

For every episode of Saturday AM and Sunday AM, the sponsor will receive* 2 x 10” stings 10 x 5” stings You will also receive branding on all promos that go to air in the form of logo presence on those under 30” and a 5” sting attached to those over 30”. Opportunity to rotate the sponsorship stings to incorporate a number of brand messages and if necessary, The sponsor will receive permanent logo presence across the Saturday webpages. The brand will also take ownership of catch-up on 3player and receive consistent social media support across the sponsorship period.

Key Opportunity Statistics

Saturday AM averages significant share figures for a number of demographics including Individuals -9% share Housekeepers – 13% share Housekeepers with Kids – 10% share Adults15+ - 11% share

Associated Benefits

Product Placement Outside Broadcast Point of Sale Launch Photo call Week long promotions Digital Support