advert
Most Suitable Sector
B2C
Gender
Male & Female
Targeted Age
18 to 2526 to 3637 to 48
Suitable Date
Date not defined
Budget
Contact for details
Which Region
Rep of Ireland
Lifestyle
Socio Economic
ABC1
Media Platform
TVDigital
Marketing Type
Sponsorship
Industry
Your Aim
Build AwarenessBrand engagement
Restrictions

Target ABC1 Adults and Housekeepers


A little about the Opportunity

Red Rock is a continuing fictional drama based around a busy Garda station in a Dublin harbour town.

Opportunity Description

TO TAKE OWNERSHIP OF IRELAND’S NEWEST SOAP THROUGH BROADCAST AND DIGITAL SPONSORSHIP INCORPORATING STING ROTATION OF MULTIPLE MESSAGES VIEWER ENGAGEMENT WILL BE DRIVEN THROUGH NUMEROUS ACTIVATION OPPORTUNITIES – ON AIR, ONLINE, ON POINT OF SALE

What can this opportunity do for a brand?

Ownership of Red Rock, receiving the following sponsorship credits: 640 x 10” stings (including two TV3 repeats and a 3e repeat) 640 x 5” stings (same as above) Logo presence on all promos between 10” & 30” and a 5” sting attached to all promos over 30” Opportunity to ROTATE the sponsorship stings to incorporate a number of brand messages

Key Opportunity Statistics

The series has the strongest ABC1 Adult profile (40%) and the youngest age profile (41% under 45) of any soap on Irish TV. To date, Red Rock has reached 2.46 million viewers, 61% of ABC1 Adults and 69% of Housekeepers.

Associated Benefits

Social and Digital support including 10” sponsorship sting before all Red Rock catch-up on 3player. TV3.ie homepage takeover on the launch day of Red Rock, delivering approx 75,000 impressions. Monthly social media post on TV3 Facebook and Twitter pages. Marketing Support. Cast Appearances.