Target ABC1 Adults and Housekeepers
A little about the Opportunity
Red Rock is a continuing fictional drama based around a busy Garda station in a Dublin harbour town.
TO TAKE OWNERSHIP OF IRELAND’S NEWEST SOAP THROUGH BROADCAST AND DIGITAL SPONSORSHIP INCORPORATING STING ROTATION OF MULTIPLE MESSAGES VIEWER ENGAGEMENT WILL BE DRIVEN THROUGH NUMEROUS ACTIVATION OPPORTUNITIES – ON AIR, ONLINE, ON POINT OF SALE
What can this opportunity do for a brand?
Ownership of Red Rock, receiving the following sponsorship credits: 640 x 10” stings (including two TV3 repeats and a 3e repeat) 640 x 5” stings (same as above) Logo presence on all promos between 10” & 30” and a 5” sting attached to all promos over 30” Opportunity to ROTATE the sponsorship stings to incorporate a number of brand messages
Key Opportunity Statistics
The series has the strongest ABC1 Adult profile (40%) and the youngest age profile (41% under 45) of any soap on Irish TV. To date, Red Rock has reached 2.46 million viewers, 61% of ABC1 Adults and 69% of Housekeepers.
Social and Digital support including 10” sponsorship sting before all Red Rock catch-up on 3player. TV3.ie homepage takeover on the launch day of Red Rock, delivering approx 75,000 impressions. Monthly social media post on TV3 Facebook and Twitter pages. Marketing Support. Cast Appearances.