Most Suitable Sector
Male & Female
Targeted Age
18 to 2526 to 3637 to 48
Suitable Date
06-01-2016 to 05-01-2017
51k to 100k
Which Region
Rep of IrelandLeinsterDublin
Music LoversSocialisersComedy
Socio Economic
Media Platform
DigitalRadioSocial Media
Marketing Type
SponsorshipAdvertisingBrand ambassador/personality
FMCGFood & DrinkRetail
Your Aim
Build AwarenessBrand engagement

FM104's Strawberry Alarm Clock

A little about the Opportunity

Sponsorship consisting of high frequency branding, plus significant additional value running alongside

Opportunity Description

This property will deliver unrivaled access to 20-44's in Dublin through the cities most popular breakfast show, The Strawberry Alarm Clock. The cornerstone of FM104’s success is this breakfast show. Presented by Mark Noble aka ‘Nobby’ and Jim-Jim Nugent, it airs weekdays from 6-10am with the 'Best of' being rebroadcast on Saturdays from 9am-12pm featuring the highlights from the week. The show is in your face, a little bit cheeky but most of all it’s hilarious. The show's mix of comedy sketches and new music h

What can this opportunity do for a brand?

Previous sponsors have enjoyed significant boosts to their business. CityJet, with FM104's Strawberry Alarm Clock as part of their media mix saw a huge uplift in seat sales with some months breaking passenger records for the airline.

Key Opportunity Statistics

The Strawberry Alarm Clock listenership... - 86,000 adults every morning - 70% Housekeepers - 47/53% male/female

Associated Benefits

As sponsor of Dublin’s biggest breakfast show, your brand will enjoy unrivaled access to Ireland’s largest radio market through sponsorship credits which air at the following times and frequencies… Show promos 6 per day (TAP) Pre rec show credits 2 per hour (6-10am) Live mentions 1 per hour (6-10am) Total of 111 sponsor credits across the week 45% adult reach across 6 months with a message frequency of 151.4