The Farming Life
A little about the Opportunity
Rare Breed - Ireland's only farming docu-series
Engaging with the argi-sector in Ireland is hard, finding a show that goes behind the scenes of Ireland's farming community is even harder. Rare Breed is a rare opportunity to reach Ireland's farming community with a show that's all about them. Another one of UTV Ireland's 'home grown' production success stories Rare Breed 2016 is now available for sponsorship. Join the nation as we follow the lives of 22 Irish farming families from all over the island as they let us in on what life on the farm is really like.
What can this opportunity do for a brand?
Engage with the notoriously hard to reach Irish agri-sector Position the brand as a supporter of the rural community & farmers in general
Key Opportunity Statistics
Reach 1.2 M Ads over 12 weeks Reach 59% of F1F2 Average viewership 175,000 (Peak 230,000)
40" sting per episode 12 x 30 min eps Jan - March 2016 15" VOD on UTV Ireland Player Additional branding of all prog promo's