Most Suitable Sector
Male & Female
Targeted Age
26 to 3637 to 4849 to 64
Suitable Date
01-01-2016 to 31-03-2016
Contact for details
Which Region
Rep of IrelandNorthern Ireland
SocialisersBusiness professionalsHigh Street Shoppers
Socio Economic
Media Platform
TVDigitalSocial Media
Marketing Type
FMCGFood & DrinkMotorRetail
Your Aim
Build AwarenessBrand engagement

The Farming Life

A little about the Opportunity

Rare Breed - Ireland's only farming docu-series

Opportunity Description

Engaging with the argi-sector in Ireland is hard, finding a show that goes behind the scenes of Ireland's farming community is even harder. Rare Breed is a rare opportunity to reach Ireland's farming community with a show that's all about them. Another one of UTV Ireland's 'home grown' production success stories Rare Breed 2016 is now available for sponsorship. Join the nation as we follow the lives of 22 Irish farming families from all over the island as they let us in on what life on the farm is really like.

What can this opportunity do for a brand?

Engage with the notoriously hard to reach Irish agri-sector Position the brand as a supporter of the rural community & farmers in general

Key Opportunity Statistics

Reach 1.2 M Ads over 12 weeks Reach 59% of F1F2 Average viewership 175,000 (Peak 230,000)

Associated Benefits

40" sting per episode 12 x 30 min eps Jan - March 2016 15" VOD on UTV Ireland Player Additional branding of all prog promo's