Most Suitable Sector
Male & Female
Targeted Age
26 to 3637 to 4849 to 64
Suitable Date
01-01-2016 to 31-12-2016
Contact for details
Which Region
Rep of Ireland
SocialisersBusiness professionalsHigh Street Shoppers
Socio Economic
FamiliesMain Shopper
Media Platform
TVDigitalSocial Media
Marketing Type
FMCGFood & DrinkMotorRetail
Your Aim
Build AwarenessNew Launch

Housekeeper Heaven

A little about the Opportunity

No other programme on Irish TV reaches as many HK, HKW & ABC1 Housekeepers every weekday as Emmerdale

Opportunity Description

Emmerdale is your opportunity sponsor one of the biggest soaps in the Irish TV market. And not only does it deliver a massive audience, it does so six times a week in peak time- making it Ireland's most frequently aired soap.

What can this opportunity do for a brand?

Emmerdale can instantly give your brand mass reach and high frequency. It can overnight turn your brand into a household name amongst the housekeepers of Ireland.

Key Opportunity Statistics

345,000 - Average Viewership 6 times weekly @ 19:00 Mon - Fri (twice on Thursdays) 3,112,000 - Annual Reach 82% - Annual Reach HK 604,300 - Monthly Reach HK 30% - Average share HK

Associated Benefits

40" Sting time per episode (25% more than other channels) 15" intro / 10" top & tail and 5" exit 15" VOD UTV Ireland Player & Companion MPU Licensing options available around the Emmerdale brand Client competitions with set visit / cast appearances Significant promotional value with 5" client sting added to all promo's over 30" Social media activity to support & reference sponsorship