A little about the Opportunity
No other programme on Irish TV reaches as many HK, HKW & ABC1 Housekeepers every weekday as Emmerdale
Emmerdale is your opportunity sponsor one of the biggest soaps in the Irish TV market. And not only does it deliver a massive audience, it does so six times a week in peak time- making it Ireland's most frequently aired soap.
What can this opportunity do for a brand?
Emmerdale can instantly give your brand mass reach and high frequency. It can overnight turn your brand into a household name amongst the housekeepers of Ireland.
Key Opportunity Statistics
345,000 - Average Viewership 6 times weekly @ 19:00 Mon - Fri (twice on Thursdays) 3,112,000 - Annual Reach 82% - Annual Reach HK 604,300 - Monthly Reach HK 30% - Average share HK
40" Sting time per episode (25% more than other channels) 15" intro / 10" top & tail and 5" exit 15" VOD UTV Ireland Player & Companion MPU Licensing options available around the Emmerdale brand Client competitions with set visit / cast appearances Significant promotional value with 5" client sting added to all promo's over 30" Social media activity to support & reference sponsorship