SuperGoals in The Irish Sun
A little about the Opportunity
Supergoals is the leading soccer supplement in Ireland, viewed by a potential audience of almost 200,000 males.
Supergoals is the Irish Sun's platform for the Premiership previews, reviews and news. We produce it each Saturday; Sunday and Monday of the Premiership season with additional supplements for the Champion's league & Europa League campaigns. Sport is the No.1 purchase driver of The Irish Sun, 57% of our 344,000 readers are Male, these pull-outs provide an excellent platform to reach a key demographic across Ireland. The Irish Sun is the largest selling daily tabloid in Ireland, outselling our nearest competitors by on average 8,000 copies per day: 65,535 v 57,440 (Irish Star; ABC Jul-Dec 2013)
What can this opportunity do for a brand?
This is an excellent opportunity to align your brand with the ever-popular Premiership coverage in The Irish Sun. We have a loyal following who are young (41% are aged between 15-34); a nationwide reach across Ireland and our reader profile matches the socio-economic profile of the country, with 25% of our readers being ABC1 and 75% are C2DE. We can help to build a new brand or cement the relationship between your brand and our readers firmly in their mindset and ensure that yours is the strongest message they see while engaging with their favourite sporting section.
Key Opportunity Statistics
344,000 readers of which 57% are male= 196,000. The largest selling daily tabloid in Ireland. Our highest circulation each week is on a Saturday. The Sun is THE Action paper, our readers are known to react to deals; offers and value.
The Irish Sun recently launched a subscription app which has worldwide exclusive rights to, among other events: GAA highlights package; SPL Soccer; Premiership Rugby; Champion's League and Europa League highlights. We can offer banner positions on the app across all sections or in main sport. There are also Reader offers which may be discussed with our marketing team who are always keen to work with our commercial partners in delivering exclusive opportunities to our readers.