advert
Most Suitable Sector
B2C
Gender
Male
Targeted Age
18 to 2526 to 36
Suitable Date
01-07-2014 to 31-08-2020
Budget
0k to 10k
Which Region
Rep of Ireland
Lifestyle
Sport enthusiastsSocialisersBusiness professionals
Socio Economic
ABC1C2
Media Platform
Newspapers
Marketing Type
Advertising
Industry
Sport
Your Aim
Brand engagementIncrease Loyalty
Restrictions

Favourite


A little about the Opportunity

Favourite runs with the Irish Sun every Saturday and also during all major Irish and British horse racing events.

Opportunity Description

Favourite provides you with the opportunity to engage directly with clients, whether launching a new product for customers or strengthening their loyalty with you. Favourite is Ireland best loved racing supplement. The Sun reaches a huge number of under 35's, 25% more than the Independent and Daily Star and double the Irish Mirror. 19,000 readers regularly place bets in betting shops, that's 46% and 58% more than readers of the Independent and The Star.

What can this opportunity do for a brand?

This opportunity attracts the difficult to reach 18-35 year old male market. These customers are driven by sport. Sun Sport and it's racing pull-out are the Number 1 purchase driver for males of this age group.

Key Opportunity Statistics

Irish Sun circulation - 63,535 and readership of 297,000 more readers than any other daily tabloid across most demographics and we sell the most full priced copies on a daily basis. "Favourite" runs with the Irish Sun every Saturday and also during all major Irish and British horse racing events. Runs as 8 - 16 page pull-out.

Associated Benefits

We offer creative and impactful solutions to fit your advertising needs.