A little about the Opportunity
Favourite runs with the Irish Sun every Saturday and also during all major Irish and British horse racing events.
Favourite provides you with the opportunity to engage directly with clients, whether launching a new product for customers or strengthening their loyalty with you. Favourite is Ireland best loved racing supplement. The Sun reaches a huge number of under 35's, 25% more than the Independent and Daily Star and double the Irish Mirror. 19,000 readers regularly place bets in betting shops, that's 46% and 58% more than readers of the Independent and The Star.
What can this opportunity do for a brand?
This opportunity attracts the difficult to reach 18-35 year old male market. These customers are driven by sport. Sun Sport and it's racing pull-out are the Number 1 purchase driver for males of this age group.
Key Opportunity Statistics
Irish Sun circulation - 63,535 and readership of 297,000 more readers than any other daily tabloid across most demographics and we sell the most full priced copies on a daily basis. "Favourite" runs with the Irish Sun every Saturday and also during all major Irish and British horse racing events. Runs as 8 - 16 page pull-out.
We offer creative and impactful solutions to fit your advertising needs.