The AA Route Planner from Electric Media
A little about the Opportunity
Electric Media can offer your brand the opportunity to avail of a full takeover of the Route Planner from AA Ireland
AA Ireland is a reference and transactional based website where people go to purchase motor insurance, home insurance and travel insurance. The most popular section of the site is the ‘Route Planner’ where users map out longer car journeys or journeys of which they are unfamiliar of the direction.There is currently an opportunity for a brand to sponsor this active hub on the AA Ireland website. The opportunity would be relevant to many brands- namely those within the motor industry, those looking to target travellers/families or convenient/ retail stores etc. The possibilities are endless!
What can this opportunity do for a brand?
The AA brand is trusted and established and provides for the perfect environment for brands to drive awareness and stimulate click-through interest. With strong impact and CTR results expected, this opportunity can exist as both a branding and a performance campaign.
Key Opportunity Statistics
The Route Planner section achieves 90% of the overall site traffic and has a significant dwell time. The Route Planner has a reach of approx. 30k unique users and 150k ad views per day, making it an effective platform for relevant brands to gain coverage onsite. The opportunity consists of a 7 day takeover of this hub, with estimated delivery of 700,000 impressions and more than 5,000 clicks. Contact us for information on costs today. Email firstname.lastname@example.org or call us on (01) 232 09 00
The Route Planner sponsorship allows a brand to leverage the trusted nature of the AA brand and to gain affinity with visitors to the site. With high impact formats and effective placement, this opportunity is guaranteed to deliver effective results and CTR.